Categories Where We Can Add Value
![A copper line graphic depicting food items.](https://www.vestarcapital.com/wp-content/uploads/2021/05/icon-food.png)
Food & Beverage
![A copper line graphic depicting a mirror, lip stick, and make-up brush.](https://www.vestarcapital.com/wp-content/uploads/2021/05/icon-beauty.png)
Beauty, Household and Personal Care
![A copper line graphic depicting a plant and candle.](https://www.vestarcapital.com/wp-content/uploads/2021/05/icon-wellness.png)
Health & Wellness
![A copper line graphic depicting bottles on a conveyer belt.](https://www.vestarcapital.com/wp-content/uploads/2021/05/icon-manufacturing.png)
Manufacturing, Supply Chain and Private Label
![A copper line graphic depicting a grocery cart with a dollar sign.](https://www.vestarcapital.com/wp-content/uploads/2021/05/icon-data.png)
Data, Sales and Marketing Services
![A copper colored line graphic depicting a dog and cat inside a heart, within a house.](https://www.vestarcapital.com/wp-content/uploads/2021/06/icon-pets.png)
Pet Products & Services
Investment Focus
![A copper line graphic depicting an arrow in a target.](https://www.vestarcapital.com/wp-content/uploads/2021/05/icon-target.png)
Business Models:
- Family & founder-owned
- Carve-outs
- Derivative business models
![A copper line graphic depicting an arrow in a target.](https://www.vestarcapital.com/wp-content/uploads/2021/05/icon-target.png)
Acquisition Criteria:
- On-trend categories
- Differentiated businesses / defensible moats
- Strong brand equities
- Proprietary sourcing