Vestar Capital Partners / Consumer Sector
Investment strategy
Sector focus
Global strategy
Vestar Resources
“They defined success differently than I’d heard from other private equity firms. Not in terms of sales level or cash flow or exit strategy, but simply, ‘Success is a vibrant, growing Birds Eye franchise that’s winning in the marketplace.’”
— Neil Harrison, CEO, Birds Eye Foods
Consumer Sector
Vestar has deep roots in the Consumer sector. Over the years we’ve invested behind many branded companies, providing management with the resources they need to build those brands into category leaders: Prestone Products, Remington Products, Polo Jeans, Birds Eye Foods, Celestial Seasonings and more. We’ve supported management’s initiatives to streamline production, develop and execute innovative marketing programs, and launch dozens of new products—including entirely new categories. And the results have earned us a reputation as a true value-added partner to Consumer companies.